Brand Aesthetic & Colour
As humans, it’s natural for us to be attracted to visuals. Perception is an ability used every day in our daily lives, and doesn’t just affect our sight, but our overall senses as well. Often you hear the saying “Don’t judge a book by its cover,” yet we’ve all done it. Whether you’re meeting someone new or shopping for an item, you’ve made a judgement based on first glance.
basis of design atmosphere
From its scientific definition to its miraculous use of generate inner most human feelings, colour is a true gift. It generates one’s mood, appetite and desires in all of us. Its effect on our daily life is immeasurable, and it is our responsibility as designers to utilize in such way not only to express ourselves, but to foresee the reactions caused by our expressions. For any design environment, color applied in such ways to achieve styles. Color is the base for the initial design scheme, first foremost thing to be perceived and the foundation for the overall image.
DESIGNER'S ROLE IN TRANSITION
Printing industries in digitized world, welcomes the short runs, reduction in manpower, economy in preparing time and diminution in production costs. Design being inseparable to printing, it determines the quality and the demand. And in this transitional period, designers are the main candidate to establish the future in printing. With digitally simplified printing process, designers must explore the creativity within printing and cultivate the new genre. Designer’s expansion in this territory with this transition, printing’s own creativity will soon emerge.